lazygirls.info Media Kit

Created for lazygirls.info on Wed, 4 Jun 2008

Gender

Male	92.5%
Female	7.5%

Recent online activities [Retired question]

Banking	40.0%
Researched a product or service which I then purchased offline	47.3%
Purchased a product or service	45.5%
Read a blog	54.5%
Subscribed to an RSS feed	9.1%
Participated in a social application such as Facebook or MySpace	43.6%
Participated in a discussion forum	47.3%
Researched stock market prices	16.4%
Bought or sold stocks or mutual funds	9.1%
Posted to a blog	23.6%
Posted a blog comment	36.4%
Downloaded music or podcast	60.0%
Gambling	1.8%
None of the above	12.7%

More

Products and services [Retired question]

DVD player	73.6%
Digital camera	37.7%
Digital video recorder/camcorder	26.4%
Video game console	58.5%
GPS unit	17.0%
LCD or plasma television	39.6%
iPod or MP3 player	56.6%
Desktop personal computer	71.7%
Laptop/notebook computer	52.8%
Blackberry/Smartphone/iPhone	18.9%
Other mobile/cell phone without email functionaity	41.5%
Blu-ray player	15.1%

More

Offline - Next 6 months

Get married	None
Have a baby	2.9%
Buy a home	2.9%
Refinance your existing home	2.9%
Move into a different rental unit	35.3%
Start a major home improvement	23.5%
Purchase a new vehicle	20.6%
Lease a new vehicle	2.9%
Change job/occupation	35.3%
Start a business	2.9%
Retire	2.9%

More

Under 18

None	70.6%
1	13.7%
2	13.7%
3	2.0%
4	None
5 or more	None

Marital Status

Live with a spouse or partner	19.6%
Live by yourself	25.5%
Live with your children aged 18 or younger	7.8%
Live with your children over the age of 18	None
Live with parents	41.2%
Live with extended family members (siblings, grandparents, etc.)	7.8%
Live with others not a part of your family	7.8%

Employment Status

Self-Employed	6.7%
Employed full-time [30 hours per week or more]	48.9%
Employed part-time [29 hours or less]	6.7%
Full-time homemaker	None
Full-time student	22.2%
Retired	None
Not currently in workforce	13.3%
Maternity / parental leave	2.2%
Disability / sick leave	None
Hobby business	None

More

Education

Some high school or less	20.0%
Completed high school or equivalent	22.0%
Certificate or diploma from community college, institute, CEGEP, TAFE	6.0%
Some college / university	22.0%
College / university undergraduate degree	28.0%
Graduate degree (e.g. Master's, Doctorate, MD)	2.0%
Other post secondary	None

Income [Retired Question]

Less than $15,000	11.5%
$15,000 - $24,999	3.8%
$25,000 - $34,999	7.7%
$35,000 - $49,999	15.4%
$50,000 - $74,999	19.2%
$75,000 - $99,999	15.4%
$100,000 - $149,999	15.4%
$150,000 or more	11.5%

Age [Retired question]

Under 18 years of age	3.0%
18 to 24 years	43.3%
25 to 29 years	20.9%
30 to 34 years	6.0%
35 to 39 years	7.5%
40 to 44 years	9.0%
45 to 49 years	3.0%
50 to 54 years	4.5%
55 to 59 years	1.5%
60 to 64 years	None
65 years or over	1.5%

More

Country

Afghanistan	None
Albania	None
Algeria	None
American Samoa	None
Andorra	None
Angola	None
Anguilla	None
Antarctica	None
Antigua and Barbuda	None
Argentina	4.5%
Armenia	1.5%
Aruba	None
Australia	3.0%
Austria	None
Azerbaijan	None
Bahamas, The	None
Bahrain	None
Baker Island	None
Bangladesh	None
Barbados	None
Belarus	None
Belgium	None
Belize	None
Benin	None
Bermuda	None
Bhutan	None
Bolivia	None
Bosnia and Herzegovina	None
Botswana	None
Bouvet Island	None
Brazil	None
British Indian Ocean Territory	None
Brunei	None
Bulgaria	None
Burkina Faso	None
Burundi	None
Cambodia	None
Cameroon	None
Canada	4.5%
Cape Verde	None
Cayman Islands	None
Central African Republic	None
Chad	None
Chile	None
China	None
Christmas Island	None
Cocos (Keeling) Islands	None
Colombia	None
Comoros	None
Congo (DRC)	None
Congo	None
Cook Islands	None
Costa Rica	None
Cote d'Ivoire	None
Croatia	None
Cuba	None
Cyprus	None
Czech Republic	None
Denmark	None
Djibouti	None
Dominica	None
Dominican Republic	None
Ecuador	None
Egypt	None
El Salvador	None
Equatorial Guinea	None
Eritrea	None
Estonia	None
Ethiopia	None
Falkland Islands (Islas Malvinas)	None
Faroe Islands	None
Fiji Islands	None
Finland	1.5%
France	1.5%
French Guiana	None
French Polynesia	None
French Southern and Antarctic Lands	None
Gabon	None
Gambia, The	None
Georgia	None
Germany	None
Ghana	None
Gibraltar	None
Greece	None
Greenland	None
Grenada	None
Guadeloupe	None
Guam	None
Guatemala	None
Guernsey	None
Guinea	None
Guinea-Bissau	None
Guyana	None
Haiti	None
Heard Island and McDonald Islands	None
Honduras	None
Hong Kong SAR	None
Howland Island	None
Hungary	None
Iceland	None
India	None
Indonesia	None
Iran	None
Iraq	None
Ireland	None
Israel	None
Italy	1.5%
Jamaica	None
Jan Mayen	None
Japan	None
Jarvis Island	None
Jersey	None
Johnston Atoll	None
Jordan	None
Kazakhstan	None
Kenya	None
Kingman Reef	None
Kiribati	None
Korea	None
Kuwait	None
Kyrgyzstan	None
Laos	None
Latvia	None
Lebanon	None
Lesotho	None
Liberia	None
Libya	None
Liechtenstein	None
Lithuania	None
Luxembourg	None
Macau SAR	None
Macedonia, Former Yugoslav Republic of	None
Madagascar	None
Malawi	None
Malaysia	None
Maldives	None
Mali	None
Malta	None
Man, Isle of	None
Marshall Islands	None
Martinique	None
Mauritania	None
Mauritius	None
Mayotte	None
Mexico	1.5%
Micronesia	None
Midway Islands	None
Moldova	None
Monaco	None
Mongolia	None
Montserrat	None
Morocco	None
Mozambique	None
Myanmar	None
Namibia	None
Nauru	None
Navassa Island	None
Nepal	None
Netherlands Antilles	None
Netherlands, The	1.5%
New Caledonia	None
New Zealand	None
Nicaragua	None
Niger	None
Nigeria	None
Niue	None
Norfolk Island	None
North Korea	None
Northern Mariana Islands	None
Norway	None
Oman	None
Pakistan	None
Palau	None
Palestinian Authority	None
Palmyra Atoll	None
Panama	None
Papua New Guinea	None
Paraguay	None
Peru	None
Philippines	None
Pitcairn Islands	None
Poland	None
Portugal	1.5%
Puerto Rico	None
Qatar	None
Reunion	None
Romania	None
Russia	None
Rwanda	None
Samoa	None
San Marino	None
Sao Tome and Principe	None
Saudi Arabia	None
Senegal	None
Serbia and Montenegro	None
Seychelles	None
Sierra Leone	None
Singapore	3.0%
Slovakia	None
Slovenia	None
Solomon Islands	None
Somalia	None
South Africa	None
South Georgia and the South Sandwich Islands	None
Spain	None
Sri Lanka	None
St. Helena	None
St. Kitts and Nevis	None
St. Lucia	None
St. Pierre and Miquelon	None
St. Vincent and the Grenadines	None
Sudan	None
Suriname	None
Svalbard and Jan Mayen	None
Swaziland	None
Sweden	None
Switzerland	None
Syria	None
Taiwan	None
Tajikistan	None
Tanzania	None
Thailand	None
Timor-Leste	None
Togo	None
Tokelau	None
Tonga	None
Trinidad and Tobago	None
Tunisia	None
Turkey	None
Turkmenistan	None
Turks and Caicos Islands	None
Tuvalu	None
U.S. Minor Outlying Islands	None
Uganda	None
Ukraine	None
United Arab Emirates	None
United Kingdom	9.0%
United States	64.2%
Uruguay	None
Uzbekistan	None
Vanuatu	None
Vatican City	None
Venezuela	None
Viet Nam	None
Virgin Islands, British	None
Virgin Islands	None
Wake Island	None
Wallis and Futuna	None
Yemen	None
Zambia	None
Zimbabwe	1.5%

More

Internet usage

Less than one hour per week	3.2%
1 to less than 4 hours	7.9%
4 to less than 8 hours	17.5%
8 to less than 12 hours	11.1%
12 to less than 24 hours	22.2%
24 to less than 36 hours	22.2%
36 hours or more per week	15.9%