GuadalajaraReporter.com Media Kit

Created for guadalajarareporter.com on Sun, 3 Aug 2008

Gender

Answer	Incidence
Male	63.8%	Loading chart...
Female	36.2%

Age [Retired question]

Answer	Incidence
Under 18 years of age	None
18 to 24 years	1.4%
25 to 29 years	1.4%
30 to 34 years	2.7%
35 to 39 years	4.1%
40 to 44 years	4.1%
45 to 49 years	1.4%
50 to 54 years	13.7%
55 to 59 years	13.7%
60 to 64 years	24.7%
65 years or over	32.9%

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Country

Answer	Incidence
United States	51.1%	Loading chart...
Mexico	33.5%
Canada	10.9%
United Kingdom	0.9%
Australia	0.4%
Japan	0.4%
Puerto Rico	0.4%
Belgium	0.3%
Germany	0.3%
Spain	0.3%
Algeria	0.1%
China	0.1%
Italy	0.1%
Moldova	0.1%
New Zealand	0.1%
Norway	0.1%
Palestinian Authority	0.1%
Philippines	0.1%
Thailand	0.1%
U.S. Minor Outlying Islands	0.1%
Afghanistan	None
Albania	None
American Samoa	None
Andorra	None
Angola	None
Anguilla	None
Antarctica	None
Antigua and Barbuda	None
Argentina	None
Armenia	None
Aruba	None
Austria	None
Azerbaijan	None
Bahamas, The	None
Bahrain	None
Baker Island	None
Bangladesh	None
Barbados	None
Belarus	None
Belize	None
Benin	None
Bermuda	None
Bhutan	None
Bolivia	None
Bosnia and Herzegovina	None
Botswana	None
Bouvet Island	None
Brazil	None
British Indian Ocean Territory	None
Brunei	None
Bulgaria	None
Burkina Faso	None
Burundi	None
Cambodia	None
Cameroon	None
Cape Verde	None
Cayman Islands	None
Central African Republic	None
Chad	None
Chile	None
Christmas Island	None
Cocos (Keeling) Islands	None
Colombia	None
Comoros	None
Congo (DRC)	None
Congo	None
Cook Islands	None
Costa Rica	None
Cote d'Ivoire	None
Croatia	None
Cuba	None
Cyprus	None
Czech Republic	None
Denmark	None
Djibouti	None
Dominica	None
Dominican Republic	None
Ecuador	None
Egypt	None
El Salvador	None
Equatorial Guinea	None
Eritrea	None
Estonia	None
Ethiopia	None
Falkland Islands (Islas Malvinas)	None
Faroe Islands	None
Fiji Islands	None
Finland	None
France	None
French Guiana	None
French Polynesia	None
French Southern and Antarctic Lands	None
Gabon	None
Gambia, The	None
Georgia	None
Ghana	None
Gibraltar	None
Greece	None
Greenland	None
Grenada	None
Guadeloupe	None
Guam	None
Guatemala	None
Guernsey	None
Guinea	None
Guinea-Bissau	None
Guyana	None
Haiti	None
Heard Island and McDonald Islands	None
Honduras	None
Hong Kong SAR	None
Howland Island	None
Hungary	None
Iceland	None
India	None
Indonesia	None
Iran	None
Iraq	None
Ireland	None
Israel	None
Jamaica	None
Jan Mayen	None
Jarvis Island	None
Jersey	None
Johnston Atoll	None
Jordan	None
Kazakhstan	None
Kenya	None
Kingman Reef	None
Kiribati	None
Korea	None
Kuwait	None
Kyrgyzstan	None
Laos	None
Latvia	None
Lebanon	None
Lesotho	None
Liberia	None
Libya	None
Liechtenstein	None
Lithuania	None
Luxembourg	None
Macau SAR	None
Macedonia, Former Yugoslav Republic of	None
Madagascar	None
Malawi	None
Malaysia	None
Maldives	None
Mali	None
Malta	None
Man, Isle of	None
Marshall Islands	None
Martinique	None
Mauritania	None
Mauritius	None
Mayotte	None
Micronesia	None
Midway Islands	None
Monaco	None
Mongolia	None
Montserrat	None
Morocco	None
Mozambique	None
Myanmar	None
Namibia	None
Nauru	None
Navassa Island	None
Nepal	None
Netherlands Antilles	None
Netherlands, The	None
New Caledonia	None
Nicaragua	None
Niger	None
Nigeria	None
Niue	None
Norfolk Island	None
North Korea	None
Northern Mariana Islands	None
Oman	None
Pakistan	None
Palau	None
Palmyra Atoll	None
Panama	None
Papua New Guinea	None
Paraguay	None
Peru	None
Pitcairn Islands	None
Poland	None
Portugal	None
Qatar	None
Reunion	None
Romania	None
Russia	None
Rwanda	None
Samoa	None
San Marino	None
Sao Tome and Principe	None
Saudi Arabia	None
Senegal	None
Serbia and Montenegro	None
Seychelles	None
Sierra Leone	None
Singapore	None
Slovakia	None
Slovenia	None
Solomon Islands	None
Somalia	None
South Africa	None
South Georgia and the South Sandwich Islands	None
Sri Lanka	None
St. Helena	None
St. Kitts and Nevis	None
St. Lucia	None
St. Pierre and Miquelon	None
St. Vincent and the Grenadines	None
Sudan	None
Suriname	None
Svalbard and Jan Mayen	None
Swaziland	None
Sweden	None
Switzerland	None
Syria	None
Taiwan	None
Tajikistan	None
Tanzania	None
Timor-Leste	None
Togo	None
Tokelau	None
Tonga	None
Trinidad and Tobago	None
Tunisia	None
Turkey	None
Turkmenistan	None
Turks and Caicos Islands	None
Tuvalu	None
Uganda	None
Ukraine	None
United Arab Emirates	None
Uruguay	None
Uzbekistan	None
Vanuatu	None
Vatican City	None
Venezuela	None
Viet Nam	None
Virgin Islands, British	None
Virgin Islands	None
Wake Island	None
Wallis and Futuna	None
Yemen	None
Zambia	None
Zimbabwe	None

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Education

Answer	Incidence
Some high school or less	1.8%
Completed high school or equivalent	4.3%
Certificate or diploma from community college, ...	5.8%
Some college / university	21.1%
College / university undergraduate degree	34.1%
Graduate degree (e.g. Master's, Doctorate, MD)	30.6%
Other post secondary	2.2%

Employment Status

Answer	Incidence
Self-Employed	23.1%
Employed full-time [30 hours per week or more]	26.9%
Employed part-time [29 hours or less]	4.5%
Full-time homemaker	1.0%
Full-time student	3.4%
Retired	36.7%
Not currently in workforce	3.0%
Maternity / parental leave	None
Disability / sick leave	0.7%
Hobby business	0.7%

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Income [Retired Question]

Answer	Incidence
Less than $15,000	6.2%
$15,000 - $24,999	5.4%
$25,000 - $34,999	12.4%
$35,000 - $49,999	10.1%
$50,000 - $74,999	20.9%
$75,000 - $99,999	17.8%
$100,000 - $149,999	11.6%
$150,000 or more	15.5%

Internet usage

Answer	Incidence
Less than one hour per week	0.7%
1 to less than 4 hours	6.8%
4 to less than 8 hours	11.5%
8 to less than 12 hours	17.6%
12 to less than 24 hours	26.6%
24 to less than 36 hours	18.6%
36 hours or more per week	18.2%

Recent online activities [Retired question]

Answer	Incidence
Banking	80.6%
Purchased a product or service	69.4%
Read a blog	58.3%
Researched a product or service which I then ...	56.9%
Researched stock market prices	43.1%
Downloaded music or podcast	36.1%
Participated in a discussion forum	29.2%
Posted to a blog	22.2%
Participated in a social application such as ...	20.8%
Posted a blog comment	19.4%
Bought or sold stocks or mutual funds	16.7%
Subscribed to an RSS feed	15.3%
None of the above	9.7%
Gambling	1.4%

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Offline - Next 6 months

Answer	Incidence
Purchase a new vehicle	25.7%
Change job/occupation	24.2%
Start a major home improvement	22.7%
Move into a different rental unit	22.2%
Start a business	19.5%
Buy a home	15.5%
Retire	12.2%
Refinance your existing home	8.7%
Get married	7.0%
Lease a new vehicle	3.8%
Have a baby	2.3%

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